My own product
Open Slot
Find a studio and book the hour. A booking app for creators, with a calendar and messaging for the studios that host them. Positioned, designed and built from scratch.
Brand elevation
Make your brand look as valuable as it is.
Positioning, identity and campaign content for brands that are better than they look. So you can raise prices, win better clients, and stop competing on cost.
Fifteen years of making brands look right. Now building the products they run on.
The journey
One thread, five chapters.
Chapter 01
Where it started.
Brand strategy, creative direction, photography and content production, learned side by side until they became one craft: deciding how a brand should look, and making it look that way.
Strategy.
Direction.
Photography.
Content.
Chapter 02
Fifteen years of craft.
Brand work for fashion, luxury, lifestyle, hospitality and consumer brands. The same lesson every time: people judge quality in seconds, and a few precise decisions do most of the work.
See selected work ›15+
years in brand strategy, creative direction and content
FashionLuxuryLifestyleHospitalityConsumer
Chapter 03
A Good Life, and the studio.
The production company I built to take campaigns from the first idea to the finished film and photograph, with every step handled in one place so the standard never drops between hands.
End to end
ConceptCreative directionPhotographyFilmTalentLocationsStylingProductionPost
Chapter 04
Building my own products.
Open Slot helps creators find and book studios by the hour. Open Notes is live on the App Store. Sorted turns dating into a game. Rowline syncs Shopify orders with Google Sheets. Brand and product, designed and built by the same person.
See the products ›Chapter 05
AI, and what it can't replace.
Production is getting cheaper every month. What stays scarce is taste: knowing what a brand should be, and what to leave out. That judgment is what I bring, with AI as one more tool in the studio.
Production is getting cheaper.
Taste isn't.
Built and shipped
Brands and products, made by the same hands.
My own product
Open Notes
Notes that capture links, lists and ideas without getting in the way. Live on the App Store, with profiles, folders and light and dark themes.
My own product
Sorted
Dating as a game. Run through a pixel city, pick a plan, and meet. A bold brand and a playful product, with no endless swiping.
Also: Rowline, a Shopify app that keeps orders and Google Sheets in sync both ways.
Work with me
Three ways in. Most start with the audit.
Elevation Audit
For a good brand that reads mid-market. A review of visuals, photography, copy, website, packaging and pricing signals, with a ranked list of what to fix first.
Elevation Build
For brands ready to act. Positioning, identity refinement, campaign content through A Good Life, and a site or product experience that matches.
Advisory Retainer
For founders mid-build who want a senior brand mind on call. Monthly strategy sessions, review of key creative, and content direction.
Start with an audit.
Tell me about your brand, your goal and your timeline. I'll confirm fit and fee before we schedule anything.